A Letter from Our CEO Corrine Heck | December 2021

Happy December to all! We send special holiday blessings to you, your family, and your team! This year has been remarkable in so many ways. We are especially thankful for your continued love and support. We are wrapping up 2021 with a big red bow with very exciting new additions to Details!

Ring the bells- our newest feature, The Form Builder, is now available!! This feature is completely customizable, so you can make it match your brand and aesthetic. You will be able to send a variety of forms/surveys to your clients and have that information sync automatically into an event in Details. This has been highly anticipated, and you can try it FREE for 30 days and get familiar! Two new templates for this feature come included, so check it out and start “syncing” today!

We heard how much you loved our first launch of Holly Chapple Templates, so we decided to bring you three more exclusive templates in time for the holidays! Joy, Honor, and Rise are the perfect additions to your template collection. Check them out in the Marketplace, or grab a bundle or two!

We also have the absolute pleasure of announcing our newest partnership with Smithers-Oasis! All Details members now have access to over 700 Smithers-Oasis products including OASIS® branded items and FloraLife® Post-Harvest Products. We cannot wait to see what our florists create with Smithers-Oasis' items, and how much time this partnership will save florists in the future!

And finally, it is not too late to join us for our December Masterclass with Mike Black, President of Jet Fresh Flowers. We'll discuss everything about wholesale ordering do's and don'ts, the most recent and innovative Jet Fresh happenings, and our plans for 2022. Register today, and make plans to join us live on December 17th at 2 PM EST! Bring all of your wholesale questions for Mike!

We wish you a very happy holiday season filled with cheer and time to rest. We look forward to hearing from you in the New Year! 



December Newsletter Highlights:


Welcoming Our Newest Partner: Smithers-Oasis

smithersoasis-1Smithers-Oasis is our newest partner, and we are so excited to tell you all about it! Everything from floral foam to wire will now be featured within Details. All of your flower needs will now be located in the Smithers-Oasis Collection--how great is that!? This company definitely doesn't need an introduction, but if you're unfamiliar with Smithers-Oasis, Check out our blog where we dive right in and get to know our newest partner!


Announcing the BRAND NEW Form Builder!

forms-1We are so excited to announce that the highly anticipated Form Builder is now available to all Details customers! The Form Builder is completely customizable and you can tailor it to fit your brand and style. Create your own questions and map them to one of the available field options to automatically filter your client's data into an event saving you valuable time! Learn more about this new feature in our Support Center article.


Honor, Rise, & Joy | Holly Chapple Exclusives

Email Noteworthy News-2We are excited to announce the introduction of three new Holly Chapple exclusive Proposal Themes - Honor, Rise, & Joy. And what better time to introduce these amazing new templates than at the height of the holiday season!


December Masterclass Featuring Mike Black, Owner of Jet Fresh Flowers

Email Noteworthy News-Nov-30-2021-02-40-31-45-PMJoin us for a special Friday edition of our December Masterclass! December 17th at 2 PM EST we chat with our newest wholesale partner, Jet Fresh Flowers! Our team will discuss all things wholesale etiquette with Mike Black, President of Jet Fresh Flowers. We'll talk over product ordering do's and don'ts, the most recent and innovative Jet Fresh happenings, and much, much more! Register here.


A Special Thank You to Our Friends at Garden Roses Direct

grd-detailsWe are so grateful to our friends from Garden Roses Direct and Florabundance for providing us with the gorgeous David Austin Wedding Roses from Alexandra Farms for our Wedding MBA Booth! If you are not familiar with Garden Roses Direct and Florabundance-- let us introduce you to these incredible companies! Meet Garden Roses Direct.


Florists' Review Picture Perfect Wedding Contest


It's here! Florists' Review Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals in their selected categories. The deadline for entries is January 10, 2022.

The overall winner will receive a feature in Florists’ Review, 250 stems of gorgeous garden roses from Alexandra Farms. Best Reception Winner will receive a 3 month free trial from Details Flowers Software! Learn more here!



November Masterclass Recap

For the first time ever--we hosted a panel discussion all about the world of freelance design for our November Masterclass series. If you missed out on our discussion--below is our official recap!
Read the full recap blog here.

November Tips & Tricks Recap

This month's Tips & Tricks webinar we explored some of Details' newest features. If you missed it, check out the full replay on YouTube!




Featured Blogs:


2021 Freelance Survey Results
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November Masterclass: Navigating The World of Freelance Design
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California Assembly Bill 5 & How It Is
Changing Our Industry
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Bellagio Conservatory &
Botanical Gardens
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Welcoming Our Newest Partner:
Jet Fresh Flowers
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Tips & Tricks in Review: November 2022
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