A Letter from Our CEO Corrine Heck | August 2021

Where O’ where did July go?  Before we know it, the summer will be over and we will be buying school supplies for all the kiddos in our life.  I don’t know about you, but I am ready for regular routines and Pumpkin Spice Lattes soon.  I’m squeezing every drop of sunshine into these last days of Summer. This is your reminder (and permission!) and that you should take time off now if you haven’t already, or make plans to work it into your calendar for next year.  It’s never too early to start planning ways to treat yourself!  

Every month we create new, timely content for our members, and our August theme is focused on Destination Weddings & Travel.  We will be sharing some of the most incredible wedding locales, festivals, flower shows, & gardens to tour in 2022 and the amazing florists behind these events.  We are also encouraging more flower adventures in 2022, and our Masterclass for August is centered on “Touring Flower Fields Around the World!”  Laura Iarocci of Faith Flowers is our special guest and she has hosted over 20 flower tours in various parts of the world.  Her insights and knowledge about attending, hosting, and traveling to some of these amazing places are invaluable.  We invite you to join us for this Masterclass, and send along any questions related to this subject!  We are excited to hear from you and learn more about this too!

You may also want to make plans to attend our Tips & Tricks monthly webinar.   Our subject is The Worksheet and we are planning to share some of the top features of this page, and honestly, they are often overlooked!

I’d like to thank you again for being a valued Details community member.  Let me know if you have any ideas, experiences, or events with flowers.  We always love to share your happenings with our community.  Be sure to finish the summer strong, and get yourself ready to take on Fall events!  We are here to support you every step of the way!




August Newsletter Highlights:

Flower Chandelier Recipe Download:

recipe-downloadElizabeth Fisher, the owner of Floral Mechanics, has created a recipe for her viral Pinterest photo in Details and wants to share it with the Details community! To download this recipe into your account, click the link here.

🌷Please keep in mind that you will need to be logged into your Details account to download the recipe and that each time you click the link, a new copy will be downloaded!


August Masterclass: 


Touring Flower Fields Around the World with Corrine Heck & Laura Iarocci
Visit the Full Recap Blog Here


Featured Blogs:


Guest Blog by Debra Prinzing:
Ignite Your Love Affair with Local Flowers

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2020 Blog Small Featured Images-Jul-29-2021-07-45-40-47-PM

6 American Farmer Florists
We'd Love You To Meet

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2020 Blog Small Featured Images-Jul-27-2021-03-48-10-62-PM

The 50 Official State Flowers of America
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2020 Blog Small Featured Images-Jul-29-2021-07-42-35-13-PM

July Tips & Tricks In Review
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2020 Blog Small Featured Images-Jul-16-2021-06-57-42-61-PM

Far From Static, Design Monochromatic!
July Global Flower Trend

Visit Blog

2020 Blog Small Featured Images-Jul-14-2021-03-26-43-79-PM

Soaring to New Heights with
Floral Mechanics

Visit Blog

2020 Blog Small Featured Images-Jul-09-2021-01-04-54-85-PM

A Florists' Guide to Large
Flower Installations

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