Design, Learn, Grow: Workshops with Holly Chapple in 2025

Holly Chapple provides enriching learning experiences for both professionals and enthusiasts. At Hope Flower Farm in Virginia, Holly hosts hands-on workshops, such as seasonal design classes and floral retreats, where participants can explore her innovative techniques and signature floral mechanics. These sessions also offer insight into sustainable farming practices and the beauty of seasonal blooms. In this blog, we will highlight all the opportunities that florists have to learn from Holly! 

Hope Flower Farm School of Floral Design

Hope Flower Farm's Online Wedding Florist School, led by Holly, offers comprehensive online courses for aspiring and established floral designers. The program provides various educational resources, from introductory lessons for beginners to advanced tutorials on large installations and transformative mechanics. Notable offerings include the "Gathered & Styled" course, which guides students on becoming successful floral designers, and specialized classes featuring industry experts like Gregor Lersch, Paula Pryke, and Francoise Weeks.

One of the newer opportunities offered is the Alexandra Farms Certified Designer Program. The Alexandra Farms Certified Designer (AFCD) Program, a collaboration between Holly and Alexandra Farms President Jose R. Azout, offers comprehensive online training for floral designers seeking to master the art of working with garden roses. The curriculum covers garden roses' history, varieties, care, and sustainable floristry practices. Participants gain access to design recipes, special sales, early notifications of new varieties, and the right to advertise themselves as Alexandra Farms Certified Designers. The program also emphasizes the importance of sustainability in floristry, encouraging designers to impact the world through their work positively.

In addition to design-focused education, the school emphasizes professional and personal development. Courses like "Additive Wellness" and "Let Your Creativity Bloom" aim to enhance overall well-being and creative thinking skills, which are essential for entrepreneurial success in the floral industry. These lessons provide valuable insights into maintaining health and fostering creativity, complementing the technical skills taught in design courses.

The platform also offers unique opportunities for hands-on learning through in-person workshops at Hope Flower Farm in Waterford, VA. These workshops are complemented by lifetime access to online materials, ensuring a holistic learning experience.

Members can further benefit from the Greenhouse online community, a subscription-based platform that provides ongoing support, inspiration, and the latest trends and techniques in floral design.

All images above from Hope Flower Farm

The farm also offers one-day classes for floral lovers and florists alike. During the open season, the farm offers a variety of experiences, including floral design classes, a gift shop, and a winery. Visitors can enjoy fresh farm flowers, participate in design classes led by Holly, and explore the Carriage House Gift Shop, which features a curated selection of jewelry, candles, pottery, and more. The farm also hosts seasonal events, workshops, and festivals, providing opportunities for guests to immerse themselves in the beauty of flowers and the art of floral design. For those interested in visiting or participating in events, check the Upcoming Events page regularly for the latest updates and schedules!

Chapel Designers 

The Chapel Designers organization provides education, support, and mentorship to creatives, inspiring each designer to embrace and express themselves fully. Becoming a Chapel Designer member offers many benefits to support and elevate your floral business. Members gain invaluable support and guidance from industry peers, exclusive access to the private Chapel Designer forum, and industry-sourcing discounts. Personalized guidance from Holly is available as needed, along with using the Chapel Designer logo in your marketing materials to showcase your membership. Members are periodically featured on The Chapel Designers' social media platforms and enjoy a business listing on chapeldesigners.com for increased visibility. The organization also fosters collaboration opportunities with fellow members on photo shoots, destination weddings, events, and special projects. Additionally, members receive discounts on Chapel Designer events, making participation even more rewarding. 

All images above from Chapel Designers Website

If you are interested in becoming a Chapel Designer and want to attend an event to get started, click this link here to learn more! 

Holly is an incredible source of knowledge, and learning from her is an invaluable opportunity. Curious to hear more about Holly's journey and her tips for wedding florists? Don't miss our January 2025 Details University Live Session, where she’ll share her insights and expertise!

About Holly Chapple 

Widely featured throughout the wedding and event industry, Holly Chapple’s floral work has been published in Martha Stewart, Southern Living, Country Living, Brides, The Knot, Washingtonian, Southern Weddings, Virginia Living, In Touch Weekly Magazine, Flower Magazine, Engaged Magazine, Elegant Bride and Weddings Unveiled, in addition to many stylish blogs and local publications. After successfully running her floral and event design business from her home-based studio for 23 years, Holly’s entrepreneurial spirit led her to the acquisition of Hope Flower Farm, just two miles from her family home and design studio in Loudoun County, Virginia. In the manor house, barns, and flower fields of Hope, Holly found infinite inspiration and the perfect place to expand her highly sought-after teaching and mentoring services. Beyond being a functioning flower farm and key floral source for our design work, Hope is also the base camp for our in-person educational opportunities, as well as a venue and bed and breakfast. Holly has been teaching floral design for over a decade. After years of offering advice, guidance, and moral support to fellow designers on social media, Holly designed a conference for them to meet and study together in person for the first time. And so Chapel Designers—the first organization of its kind—was born. This network of like-minded industry professionals came together under Holly, and now Chapel Designers from all over the world meet to study together all over the world.