Instagram LIVE Session Recap with Jenny Thomasson and Heather Waits

by Details Flowers ● 7 September ● Designers, Just For Fun

We had the pleasure of having our floral friends, Jenny Thomasson and Heather Waits, give us a breakdown of their upcoming design workshop! Re-Imaging Profitable Wedding Flowers Design Class will be held October 11-13th in Dallas, Texas. 2022 will be one of the biggest years for weddings--make sure you set yourself apart with a sharper skillset! 

You can watch the full Instagram LIVE with Jenny & Heather here, otherwise, here are all the important details you will need to know! 

- Where: Dr. D. Institute held at the Design Center for Dr. Delphinium Design + Events in Dallas, Texas
- When: October 11, 12, 13, 2021, 8 AM to 4 PM daily
- How Much:  $1,750 per person, paid in full by October 1st, 2021
- This class is open to ALL skill levels!

 

About the Class

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This floral immersion led by Jenny Thomasson AIFD PFCI EMC AAF and Heather Waits, who will show you how to build and price fresh and dried wedding florals, as well as create gorgeous compositions for a unique setting. This workshop will teach you all you need to know about working in wedding floristry, including how to plan, produce, and execute with grace.

Spend three days working on flowers, ceremonies, and reception arrangements. Each day will include business training to assist you in creating beautiful wedding florals and keeping your books in order. Mindset, Business Basics, Pricing & Ordering, The Client Experience, Marketing in the Post-COVID World, How to Get The Couple to Book You on the Spot, Contracts, Proposals and Policies, and What to Say, What Not to Say are just a few of the “back office” principals you'll need to succeed.

A thorough explanation of how to make the Lush and Garden Feel Hand Tied European Bouquet from the bottom up and out will be provided for the day filled with Fresh and Dried Wedding Bouquets. How to make a dramatic and striking statement in a Cascade Bouquet by using Armatures and Holders. Structures that allow for a modern and artistic perspective to be offered to a contemporary bride or groom for an avant-garde statement.

Examining Fresh and Dried Ceremony Wedding Flowers with an easy-to-understand explanation of mechanics to help you design larger-scale arrangements. Garden, Dutch Style Urn Designs, Contemporary Mono-Botanic Mass Groupings, MoonGate, and Archway Romantic Florals are just a few of the alternatives that will be explored.

Taking you behind the scenes of the celebration to focus on Fresh and Dried Reception Flower Design with practical instruction on technically challenging and stunning designs including Elevated Centerpieces, Dripping Centerpieces, Floral Chandelier, Underwater Compositions, and Low & Lush Table Decor.

 

What is included?

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  • 3 full-day instruction, demonstrations, and hands-on with all floral material, non-perishable supplies, apron, and sketchbook
  • Q&A devoted time each day to discuss principles and elements as well as individual interpretation and implementation in a group setting
  • Gourmet snacks, drinks, coffee, tea, and more are provided daily
  • Lunches provided from local Dallas restaurants
  • Professional photography of you and your work for personal use, portfolios, social media, and advertising purposes  
  • Behind the scenes tour of an elite Dallas Florist, Dr. Delphinium Design + Events
  • Pleasure of connecting with other flower lovers and industry professionals 
  • Traveling Tip: Make sure to check your bags with all of your floral tools--you do not want all of your scissors and knives taken before the class!

 

About The Instructors

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Jenny Thomasson AIFD PFCI EMC AAF is an entrepreneur who started JennyTFloristry originating from St. Louis, MO. She is a member of the National Design Team for Teleflora, Author of Perishable Poetics, and CEO of Meraki Floral Tools.

Heather Waits is the owner and business coach for Bloomtastic Flowers & Events in Columbus, OH. Heather helps wedding professionals who have a passion for what they do become business savvy and make a profit.

If you are interested in signing up for this workshop, please visit the Jenny T Floristry website today!

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