Details Flowers Software: Made in America

by Details Flowers ● 24 June ● News & Events

The United States has a long history of driving innovation and producing world-changing ideas. When our country was founded 244 years ago the world was a vastly different place, and so much has changed in that time; the very fact that Details is a successful female-founded, owned, and operated business is a testament to the ways our world and country have changed in this short time. As our country and the world around us have changed, many things have stayed the same.

American ingenuity has long been a driving force, and the strength of our ideals and resolve have taken us to new heights time and again. In the last 50 years alone, world-changing innovations like the personal computer, the Internet and WiFi, cell phones, GPS, e-mail, and some of the most important technology companies in the world have come directly from the United States. Details is proud to carry on this tradition of American innovation by building the only software platform dedicated entirely to florists, and by doing it right here where we call home.

While America has been a source of innovation, we’ve also stumbled many times in our short history. We have much to be proud of and thankful for, but we also have much to learn. We’re a proud women-owned company in a country that only gave women the right to vote just shy of 100 years ago - that’s recent! So you may have known women in your life who took that right within the span of their own lives and not just when they turned 18!

Details Flowers Software is geared entirely towards the floral industry, with most of our members focused on weddings. We are an industry that relies on a spirit of celebration and beauty, which can’t happen without togetherness and diversity and hard work. America is what it is because of who we all are and, at the end of the day, we are also a community that relies on our togetherness and diversity and hard work. And change is hard work. 

Maya Angelou once said, “We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty.”

This Fourth of July we are honoring all the good that is our American community; taking pride in the success of the small-businesses everywhere, in being American-made. We’re also taking the time to reflect on who we are as proud citizens, the changes we’ve gone through, and the ones to come. There is much to learn and there is much to celebrate.

The Details Flowers Software team is proud to support our community here at home in the United States and abroad. Details couldn’t do what we do anywhere else and the floral industry couldn’t be what it is without our global family; from the wonderful folks growing flowers and supplying them, to all of our lovely florists who make the world a prettier place every day. Let’s keep inspiring beauty and the spirit of celebration. Happy Fourth of July!

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