Long before launching Details Flowers Software, Corrine Heck’s story began with a red backpack and a yellow school bus, standing in front of her family’s greenhouses in Apopka, Florida. From childhood, Corrine was drawn to beauty, presentation, and the art of celebration—instincts that would become the foundation of her life’s work.
She found joy in the little things: beautifully wrapped presents, vibrant colors, and the magic of unforgettable experiences. Whether performing at birthday parties, serving as Rush Secretary in college, or planning formals and weddings, Corrine thrived on creating moments of joy and meaning.
Corrine immersed herself in the floral world—working at flower shops, brokering blooms in Miami, and eventually launching her own floral design business. She designed over 800 weddings, balancing entrepreneurship with motherhood and an unwavering vision.
In 2005, that vision crystallized. While preparing a proposal nearly a year in advance, she realized she had already forecasted every bloom. That spark became a mission: What if florists everywhere could plan like this? Corrine called herself a floral software developer before the software existed, but she had the vision—and eventually, the right allies. A supportive client and a generous Stetson professor helped open the first doors, while a like-minded developer helped shape the dream into reality.
Backed by heart, hustle, and a deep-rooted love for flowers, Corrine built not just a product, but a platform—a place where florists could thrive, connect, and modernize their craft. And so, Details Flowers Software began to bloom. Here is a timeline of the last ten years of Details Flowers Software.
The journey officially began at Venture Pitch Orlando, where Corrine introduced Details Flowers Software and won the Audience Award. That same year, the team launched DetailsFlowers.com from the UCF Daytona Incubator, gained its first customers, and secured its first round of investments. Corrine also shared the stage with wedding industry icon David Tutera at Fleurology Live, setting the tone for what was to come.
In 2016, Corrine won the $25,000 Grand Prize at the Rollins College Venture Plan Competition and earned the Inaugural Entrepreneurship Grant from All Aboard Properties. She attended her first SAF event in Maui and shared insights at a Rollins College Board Meeting at Tesla Orlando. These milestones marked a dynamic chapter of credibility, connection, and inspiration.
This year brought Corrine to WFFSA, Wedding MBA, and SAF’s Congressional Action Days. Most notably, she signed an Affinity Partnership Agreement with SAF on November 1st. The team expanded with the addition of Blake Buck as CTO, and Corrine officially retired from floral design after creating her final wedding—for her mother.
Corrine dedicated herself full-time to Details and continued her advocacy in D.C. She introduced her daughters to floral artistry at their first AIFD Symposium and even auditioned for Shark Tank in Dallas. Her mission to educate and elevate the floral industry took on bold new energy.
In a year of highs and hardships, Corrine signed an exclusive partnership with Accent Decor, then discovered she had a brain tumor that very day. After a successful surgery by Dr. Alfredo Quiñones-Hinojosa at the Mayo Clinic, Details went on to achieve its highest-grossing month ever. That December, the team celebrated their 5th anniversary, and Corrine was named Graduate Entrepreneur of the Year by the Volusia County Business Incubator.
Corrine opened the year as the keynote speaker at the London Symphony Orchestra’s Women’s Luncheon and visited the White House, just before the world shut down due to COVID-19. As work shifted online, the team adapted quickly, embracing Zoom, Slack, and home offices with tenacity and heart.
With events cautiously returning, Details sponsored its first official after-party at the Texas State Florists’ Association Conference and rekindled in-person connections. A partnership with Jet Fresh Flower Growers flourished, and the team joined the “Petal It Forward” movement, spreading smiles across the globe.
Corrine was honored as Most Charitable Woman of the Year, and Details was named one of GrowFL’s Top 50 Companies to Watch. The company launched a new partnership with Stetson University, supporting its Centurion Sales Program and expanding outreach through social media and strategic visibility.
In 2023, Details unveiled a dedicated sales lab at Stetson and was named Small Business of the Year by the Daytona Chamber of Commerce. The company joined the Gator100, celebrating UF alumni-led businesses. Details also served as a proud sponsor of the Interflora World Cup, playing a key role in organizing the global floral competition.
Details went international as Corrine represented the brand at the British Floral Association’s FleurEx event. Back home, the team hit 38 events across the U.S., connecting with thousands of floral professionals. Corrine’s speaking engagements continued to inspire industry peers across the country.
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This milestone year began with Corrine returning to SAF’s Congressional Action Days, then serving on the floral design team for the First Lady’s Luncheon, sponsored by Certified American Grown. The team continues to engage in campaigns like “Petal It Forward” and travel coast to coast, sharing innovation, community, and creativity every step of the way.
From a single spark of an idea to a global movement, the journey of Details Flowers Software is one of resilience, vision, and purpose. To every florist, partner, client, and friend who believed in us—thank you. You’ve helped us cultivate something truly special.
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Here’s to the next 10 years of blooms, beauty, and breakthroughs.