Details Flowers Software | Tools for Floral Designers

80 Years of Innovation: Celebrating Syndicate Sales and Its Legacy in Floristry

Written by Myranda Sauls | Sep 22, 2026, 2:44:41 PM

What does it take to remain part of an industry for 80 years?

For Syndicate Sales, the answer seems to be a combination of knowing what to hold onto and knowing when to move forward. Established in 1946, Syndicate Sales is celebrating its 80th anniversary in 2026. Three generations later, the family-owned company remains headquartered in Kokomo, Indiana, continuing to create products and solutions for the floral industry and beyond.

For us at Details Flowers Software, milestones like this are worth celebrating—not simply because 80 years is an impressive accomplishment, but because companies that remain connected to florists for that long become part of the industry's story.

Syndicate's story is one of innovation, dependable products, and an ongoing willingness to evolve alongside the people who use them.

It Started with the Aquapic

Syndicate's history in floristry began with a product that solved a very practical problem.

In 1946, Del Demaree Sr. invented the Aquapic, a translucent water tube that, according to Syndicate, helped revolutionize flower care. That spirit of ingenuity became the foundation for the company and continues to influence the products it develops today.

The Aquapic is also a great example of something we love about the floral industry: sometimes the products that make the biggest difference aren't necessarily complicated. They simply solve a problem well.

Eight decades later, the Aquapic remains part of Syndicate's floral offerings, a reminder that innovation doesn't always mean replacing what came before. Sometimes, it means creating something so useful that it becomes a staple.

The Products Behind the Designs

Behind every bouquet, centerpiece, and large-scale installation are the products that help bring a florist's vision to life.

Today, Syndicate offers a wide range of floral essentials, including vases and containers, floral supplies, mechanics, ribbon, and care-and-handling products. Their products support both the creative and practical sides of floral design, helping professionals work efficiently while delivering beautiful results.

Syndicate's commitment to innovation is also reflected in its collaborations with industry leaders, including floral designer Holly Chapple. Together, they have developed foam-free mechanics and tools that address the evolving needs of modern wedding and event florists. By working directly with floral professionals, Syndicate continues to create solutions that are both practical and forward-thinking.

Looking Toward What's Next

As floral design continues to evolve, Syndicate continues to develop solutions that help florists bring new ideas to life.

One example is Aquagrid™, Syndicate's modular system for floating floral installations. Designed for use in pools, fountains, and other water features, Aquagrid™ gives designers new opportunities to create impactful floral experiences in unique environments.

By combining practical mechanics with innovative design solutions, Syndicate continues to equip florists with the tools they need to push creative boundaries and bring ambitious concepts to life.


For decades, Syndicate Sales has helped florists bring their creative visions to life through dependable products, innovative solutions, and a commitment to the industry's success. We're proud to celebrate this milestone with our partners at Syndicate Sales and look forward to seeing how they continue to shape the future of floristry.