One of the leading cut flower growers, shipper and wholesaler in the United States is Mellano and Company and we are excited to introduce them to our floral audience. Mellano actually had a humble and modest beginning nearly 100 years ago. Giovanni Mellano set up shop in 1925, as a wholesale distributor in Los Angeles, California. He soon expanded his business by purchasing six acres in the Los Angeles area and he began growing his own flowers. Mellano and Company has been plowing ahead in floriculture ever since then.
Building upon experience in both large floral distribution companies and independent flower studios, Details Flowers software is making it easier for florists to manage their time and present their customers with beautiful flower proposals. We founded our company with the goal of delivering the best software for florists and event designers while streamlining the way they do business. We wanted to create a better way for wedding floral designers to manage the many complex tasks of floral design, leaving the calculating, drafting and procuring to our incredible floral software tool. In turn, this creates more time for artistry and innovation. We have been working hard to introduce our event florist software to the other industry movers and shakers. We are very fortunate to have many incredible partners. One of those trusted business partners is the Bill Doran Company, a wholesaler whose florists are using Details Flowers software to become better marketers and stronger business professionals. We took some time to discuss the floral industry with Bill Doran Company CEO, Bill LaFever.
Could you share with us some of the history of your company?
My grandfather, Bill Doran, started our company in 1945, in a small portion of a distributors warehouse in Rockford, Illinois. All the flowers were grown in a 40-mile radius, and they were farm-fresh when they were cut and delivered as the highest quality fresh cut flowers he could provide. He had one vehicle, and he bought flowers directly from growers and delivered them himself. It's always been a priority to provide florists and event designers with the highest quality of not only products but the service needed for our clients to succeed.
Details Flowers, a premier florist software is proud and excited to announce our new partnership with Kennicott Brothers & Nordlie, midwestern flower wholesalers who have been thriving for nearly a century and a half. Working together, our brands will be able to facilitate the day-to-day operations of many florists and event designers. In addition our alliance will help bring joy, comfort and beauty to countless people's lives via fresh fabulous bouquets of floral excellence.