Wholesale Partners

Extraordinarily Orlando's Wholesale Florist

As an event designing company for over 15 years in the Central Florida area we have been supplied with blooms and greenery for many years by our wholesalers here in Florida from Jacksonville to Miami, they have always provided great service and product! But when we learned about the NEW company - Orlando Wholesaler Florist - we discovered a wholesaler who was ready to make things happen - we couldn't wait to try them out!  Hence we have been a believer and a client of Orlando Wholesaler Florist since.  Wait till you meet Tracy Collins who has been instrumental in the endeavors of an entrepreneur by creating a brilliant work force and commitment to provide some of the very best blooms and greenery but the best blooming is with customer service, they don't like the word NO! We love that and Tracy, you will too!

Historically Speaking!

In January of 2015, friends Tracy Collins & John Kobylinski got together and started discussing problems in the industry.  With Tracy's background in wholesale, and John's knowledge in retail, Orlando Wholesale Florist was born.  With only three customers between them, a 400-square feet of cooler and a pick-up truck for deliveries, they have since grown to a location that houses 8,400 square feet of space with 1,600 square feet of coolers, 7 vans, 16 employees!  They are now servicing over 400 customers.  Yes, that was January 2015!!  How do you spell success - Orlando Wholesale!

We got together with Tracy to learn some of the things that makes Orlando Wholesale tick!  Here's a peak inside of this young, innovative and fresh Wholesale House located downtown Orlando in Central Florida-- servicing some of the most widely known brands in the floral industry with beautiful blooms each week!

Meet Mellano & Co: 92 years of beautiful blooms

One of the leading cut flower growers, shipper and wholesaler in the United States is Mellano and Company and we are excited to introduce them to our floral audience.  Mellano actually had a humble and modest beginning nearly 100 years ago. Giovanni Mellano set up shop in 1925, as a wholesale distributor in Los Angeles, California.  He soon expanded his business by purchasing six acres in the Los Angeles area and he began growing his own flowers. Mellano and Company has been plowing ahead in floriculture ever since then.

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Bill Doran Company:  Flower Industry Giant
Building upon experience in both large floral distribution companies and independent flower studios, Details Flowers software is making it easier for florists to manage their time and present their customers with beautiful flower proposals.  We founded our company with the goal of delivering the best software for florists and event designers while streamlining the way they do business. We wanted to create a better way for wedding floral designers to manage the many complex tasks of floral design, leaving the calculating, drafting and procuring to our incredible floral software tool. In turn, this creates more time for artistry and innovation.  We have been working hard to introduce our event florist software to the other industry movers and shakers.  We are very fortunate to have many incredible partners.  One of those trusted business partners is the Bill Doran Company, a wholesaler whose florists are using Details Flowers software to become better marketers and stronger business professionals.  We took some time to discuss the floral industry with Bill Doran Company CEO, Bill LaFever.

Could you share with us some of the history of your company?

My grandfather, Bill Doran, started our company in 1945, in a small portion of a distributors warehouse in Rockford, Illinois.  All the flowers were grown in a 40-mile radius, and they were farm-fresh when they were cut and delivered as the highest quality fresh cut flowers he could provide.  He had one vehicle, and he bought flowers directly from growers and delivered them himself.  It's always been a priority to provide florists and event designers with the highest quality of not only products but the service needed for our clients to succeed.


on the road with bill doran

Wholesalers that Lead: Kennicott Brothers & Nordlie

Details Flowers, a premier florist software is proud and excited to announce our new partnership with Kennicott Brothers & Nordlie, midwestern flower wholesalers who have been thriving for nearly a century and a half. Working together, our brands will be able to facilitate the day-to-day operations of many florists and event designers. In addition our alliance will help bring joy, comfort and beauty to countless people's lives via fresh fabulous bouquets of floral excellence.