Articles

The Benefits of Automating Your Payment Process

Do you accept credit cards?  Nowadays, it's a pretty normal occurence.  For many florists, it's a necessary everyday need that our clients demand.  For many years, I accepted credit cards without passing along an added fee-- but quickly came to the conclusion that I'd lost a great deal of money to these percentages while only helping my brides add airline miles.  No way!  That's why we've decided to pass along these fees as an expense to the client in the form of Administration Fees that are easy to implement.

Rules with Contracts and E-Signatures?

Having a solid contract in place is a very important aspect to being a successful event florist.  We found that when we had a contract that promoted our professionalism with a great layout, colorful imagery, and great descriptions, our booking percentages increased.  The client always feels more secure knowing that they've hired a professional, and we've felt secure knowing that we had a legal document securing our business.  

But how do you know when a contract is properly in place and that the terms are agreed upon.  Well, the signature is the most common way to indicate that a client has read and agreed to the item and event details. Even if one's signature is so unique and stylized as to be virtually illegible, it's always important to obtain a signature.  But what about e-signature?  As we enhance our features, this has been a "hot topic" and desired feature for busy floral artists.  As our contracts continue to develop it is important to move into paperless electronic formats.  The criteria for what constitutes a signed agreement and "signature" has been substantially broadened.

Details Flowers Software is Priceless

As the creator of Details Flowers, my family was "rooted" in the floral industry for 30+ years and I was 'raised and blossomed' in our floral industry. An advantage of years of experience is acquiring knowledge and understanding of our floral supply chain. Having owned my own floral shop, worked in online sales and with growers and suppliers; I have been fortunate to learn about our business from so many vantage points. One of the great things about sharing Details Flowers with our community is the ability to bring value to other floral designers. I have heard so many times from our clients that Details is priceless because there is a real understanding of the challenges and needs of floral designers.

Botanica International Design Studio

On this week's featured florist, Details Flowers is proud to present Botanica International Design Studio. Since 1989 Botanica has been creating masterpiece's that resonate deeper than the eye perceives.  Since 1989, Botanica has focused their work on the story that tells the event, the experience of planning your event, and the WOW feeling that exceeds all expectations. Be sure to visit Botanica International Design Studios website and Like, Follow, and Share Details Flowers to see more Featured Florists and to keep up to date with whats "blooming" in the floral industry.

Girls mean business at the Boss Lady Retreat

There's nothing like having good girlfriends to rely on or bounce ideas off.  That's why I love my local community of Ormond & Daytona Beach.  We have the best culture of well-rounded lady friends in all kinds of industries.  We are blessed to be an entrepreneurial leader in our community-- and as Details grows-- we are helping women business leaders get a handle on all of their business components.  When the ladies of IdeaDinners asked me to be a guest speaker for their 1st annual retreat, I of course said Yes!  It's not every day that you get to talk business over dinner and good wine, then settle down into an all out pillow fight over Game of Thrones and politics.  I am honored to learn, teach and grow at this event.  If you are interested in attending, you can apply here ideadinners@gmail.com!

Get Creative with Vendors

Earn your client’s loyalty by being a trusted resource for all of her wedding day needs, from the perfect place to buy monogrammed pillowcases to a source for custom engraved stationery. That’s why it’s critical that you establish resources and contacts and relationships beyond the expected ones, like cake designers and photographers. Fill your studio with inspiration from a wide assortment of vendors, from large companies to tiny Etsy shops. A special relationship with exclusive vendors can pay off big for your client in terms of customization and personalization, giving the wedding a couture feeling. Here, some exclusive, up-and-coming vendors to reach out to.