Thistle Bee Who?
What a fun start to a conversation with this multi-dimensional, talented, rustic to high end floral designer! A Knock Knock joke, laughter and we're off to see how this creative force, aka Katherine Herrman creates, jokes and enjoys being the creative force behind Thistle Bee the Florist!
What is your business name and how did you come up with it?
Knock, Knock! Who's there? This'll Be! This'll be who? This will be the last knock knock joke! Of course we did a little changing to that joke but that's really how we chose the name! Thistle Bee the Florist! What's really interesting is we can tell which of our clients have a sense of humor and those who don't! It's a funny punny kinda thing!!
What do you love most about your city and events that you create?
Stewartsville, New Jersey! We have a home-based business with a boutique feel. We are on the border of New York City and Philadelphia which is fabulous and we are very close to Lehigh Valley, which is an up and coming venue area! With innovations to old buildings and barns they are on the forefront of becoming a vibrant and desirable location for weddings. It's like we never do the same thing twice with our locations and variety of venues.
What do you love most about the wedding and floral industry?
I love the industry that I fell into! I worked for someone else and I learned! I love it - designing and working with clients. We take pride in everything we do and it's always different. My favorite is talking with clients, envisioning their desires and creating the style that will work!
What do you dislike most about the floral industry?
Seasonality! It's difficult with a somewhat short spring and summer, but Details Flowers has really helped and made my life much easier. It has proven proficiently by getting us through the busy season with ordering and dealing with suppliers.
What are your biggest daily challenges and how do you overcome them?
Keeping up with proposals, client changes, pricing all the products and my least favorite, yet extremely necessary, cleaning! You know an on-line app makes sense and saves so much time! It's all about those details!!
What is your favorite designing story and why?
One of my favorite stories is from last year! It was the first time I had a planner/designer come in with a client. I was a tad bit apprehensive. Then we walked through with Details Software. Everything went so smoothly, it was so legitimate, confirmed by the planner/designer who, along with her client were so happy!! It was a phenomenal feeling! We planned for 4 months and when it was GO TIME - everything was executed as planned and GORGEOUS!
What is your biggest success when it comes to weddings?
Our customer service! Filled with compassion and understanding! Weddings are emotional and stressful! When people feel their voice is heard and they know their budget - we always ask where do you feel comfortable with your budget, no sales pitch we just use the Details Flowers Software! It always brings us to the bottom line and allows frank conversation with our client. We are compassionate communicators and take pride in always working as a team which also brings us success!
What tips do you have to share with other wedding floral designers?
If you are just starting out in the floral industry - I would say you need to be confident! You won't know everything, but you do need to remember mistakes aren't failure! Just try things out, there is no one right way to do anything, especially in our creative field. You can do anything you want! That's why I sought out the Details Flowers Software. Keep trying, there is no right way when you are a creator of flower design!
What do you love most about your floral importers and what do you value most about them?
I moved to Delaware Valley Wholesalers for most of my orders. There's really an ease of access! They have unusual products available and I can gather things that are out of season here. They have and excellent customer service team and they will let me know if there is non-desirable or offer color switches to accommodate my needs. They communicate for my best benefit! I love that!
What is your biggest business motivator?
Working with people! Challenging ourselves to grow and never settle for the status quo! Offering high quality customer service, loving what we do and our brides know it! To grow by word of mouth with great reviews is amazing! This is our fourth official wedding season!! When you love what you do it's evident, each event is special to us. We treat each event as it's The Most Important Event of the year! I always think...how would I want to be treated!! It only works if you trust me!
How does Details Flowers Event Florist Software improve your bottom line?
Well it's great it has made my life easier! The whole, entire process has been streamlined. So much less time is spent in the administrative areas. My proposals are much easier and it's so easy to make changes. I print a binder for each event, it goes with us to each event - the pdf's are included for the team, everyone has the information about the event, we are able to double check and all be on the same page. It's really helpful when someone who isn't familiar with certain flowers can look at the image and see what goes where in the recipe. To sum it up Details Flowers is FABULOUS!
Where do you see yourself in 10 years?
In a warehouse, a huge building creating BIG BEAUTIFUL WEDDINGS! Staying compassionate and customized and accessible to everyone. EXPAND and keep enjoying! That's how we grow!
Enjoy finding out more about our Featured Florist Katherine Herrman at Thistle Bee the Florist!
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--The Details Flowers Team