Words of Wisdom

Dear Wholesalers: A Florist's Wish List

As florists, we depend on wholesalers to provide the blooms we use to create our beautiful floral displays. We love the stunning blooms you provide, but inconvenient ordering and collection procedures can leave us frustrated. Here are a few things you can do as a wholesaler to make florists fall in love with your business.

Fresh and Fabulous Flowers

It almost goes without saying that beautiful flowers are the number one thing florists want from a wholesaler. Of course, we don't want the blooms to be beautiful when they arrive and then droop an hour later, as we need time to arrange the flowers into displays and supply them to our customers. For this reason, we love wholesalers who keep their flowers fresh by storing and transporting them in cool conditions. If you can supply a superior product, your florist customers are likely to come back again and again, as fresh flowers allow us to make our customers happy.

Convenient Collection or Delivery

Florists have busy schedules, which means we don't always have time to pick up our wholesale orders first thing in the mornings. The best wholesalers allow us to collect our flowers or receive delivery at a time that suits us. When you supply flowers, try to make the process as quick and convenient as possible by having the flowers ready to hand over to us right away, rather than making us wait around.

Easy Ordering

Many florists rely on software to keep track of their inventory, orders and costs. If you can offer an ordering system that works with this software, that saves us a lot of time. We love being able to place our orders online and clearly see the total price we will need to pay. On the other hand, it's also nice to have a phone number to call if we need to ask a question or make last-minute changes to an order that's already been submitted. Basically, make it as easy as possible to communicate with you and buy from you, and we're likely to think you're a fantastic wholesaler.


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