Featured Florist

As Sweet as Honeysuckle

There are some wonderful traits that seem to be inherent to floral designers.  Let's see creative, lovers of nature, finding joy in the beauty of just about everything!  Talented with a love of flowers, and usually an entrepreneurial spirit with some effervescence added!  Just like this sweet story of Shelley from Honeysuckle Events. She's also a lover of her two special yorkies Winston and Weezie and you know what we really love, she still stops to smell the roses (garden, I'm thinking)!! I know you're already thinking how much you'd like to meet her so let's get ready to check out this sweet designer of Honeysuckle Events.

What inspired you to start Honeysuckle Events?

"I have always loved nature and grew up taking long walks in the woods, collecting all sorts of things…moss, acorns, turtle shells, etc. Nowadays I take long walks on the beach searching for shells, driftwood and sea glass. I spend my days with my Yorkies, Winston and Weezie, who are always by my side…or at my feet, as I pursue my creative endeavors. In addition to my obsession with flowers, I love antiques, making jewelry and anything to do with fashion, style and decor. On my quiet days I like to curl up with my dogs, a good book and a cup of coffee.

My love of nature is what spurred me to start Honeysuckle Events. I get to work with flowers, create beauty and make people happy! I haven't forgotten to stop and smell the roses either…I don't think I’ll ever get tired of walking into a room full of flowers and taking a deep breath. "What could be better than that?". 

Meet Shelley (Winston & Weezie) from Honeysuckle Events 

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We can almost smell that sweet floral perfume! Take a peek at more of Shelley's work on her website Honey Suckle Events

What is your business name and how did you come up with it? 

My business's name is Honeysuckle Events. I played around with a lot of different combinations and finally came up with honeysuckle because it reminded me of growing up in Virginia. As kids, we would pick and taste the sweet honeysuckle and it reminded me of my youth & being outdoors. I thought on it for awhile...I'm not sure how long, but it definitely was not a quick decision!

What do you love most about your city and events that you create?

I live in a beach resort town on the Outer Banks of North Carolina. There are ample amounts of natural background to work with, and a large variety of venue types. Even though there are plenty of beach themed events, there are a lot of ways to get creative and switch them up! 

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What do you love most about the Wedding Industry? 

It depends on what day you ask me!! I think being able to have that creative outlet and express myself in a job that I love is my favorite.  I don't feel like it is very often that people have jobs that they enjoy, so I feel very lucky.

What are your biggest daily challenges and how do you overcome them?

Definitely juggling the actual business side! Those day to day tasks of responding to emails, accounting,  and building proposals, which of course, Details Flowers has helped me with greatly! 

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What is your favorite design story and why?

I have one coming up in December that is actually my biggest wedding yet, and so I've had the freedom to create many different aspects beyond the floral. I'm going to be doing a snowflake ceiling installation and a wall mural behind the band. It's going to be amazing to pull the whole thing together with the different decor aspects. It will be a beautiful Winter wonderland! 

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A gorgeous winter-wonderland, indeed!

What tips do you have to share with other wedding floral designers?

Use Details Flowers Software!!! Also, be active in the various floral online communities. I feel like the best part about the online communities is that everyone is able to share a different way of doing something. It really helps you learn and grow! I don't know that I have any earth shattering advice because I am still so new, but I think everyone can look at a design from a different view to help out and share advice. 

What do you love most about your floral importers and what do you value most about them?

I have been working primarily with DVFlora this year, which is a new supplier for me.  I have loved being able to use their website to look at availability and pricing.  My representative is responsive and has great communication, so I know ahead of time if something is unavailable.  This takes a lot of the stress out of ordering and on delivery day!

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What is your biggest business motivator?

Being able to say that I am self-employed and that I make my own schedule! It is incredible! Right now I still work a full time job, but I am hoping to get rid of that other job soon. 

How does Details Flowers Software improve your bottom line?

I knew from the beginning that I wasn't charging correctly. You kind of hear bits and pieces from others, but no one wants to share their magic number. I probably wasn't making anything my first couple years. Using Details Flowers Software has made me confident in my pricing, so that I know I am turning a profit and providing value to my customers.  Cherisse-Todd-498.jpg

Where do you see your business in 10 years?

Oh the places we can go! I would love to be making a comfortable income and have some publications under my belt. That would be very nice! Hopefully, at that point supporting a family as well. Only time will tell. 

Shelley, we know you are going to go many fabulous places and make dreams come true with your gorgeous designs! We love watching you bloom and grow! To learn more about Honeysuckle Events, visit their website Honeysuckle Events

Always Blooming, 

--The Details Flowers Team 

 

 

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